About Us

Our Experience

Our founder, Mark Shelley, purchased his first race bicycle, a Viscount Aerospace in 1977. That bicycle awoke a passion that burns just as brightly today. His passion extends to personally participating, teaching, and working in a wide array of bicycling activities:

  • Certified Schwinn Fitness Cycling Instructor
  • Certified Real Ryder Instructor
  • Bicycle Shop Owner/Mechanic
  • Bicycle Fitter
  • Brevet Rider
  • Tandem Rally Route Designer
  • Madd Dogg Athletics SpinningĀ® Instructor
  • Personal Cycling Coach
  • Charter Member of RUSA
  • Member USCF

The silent partner in this adventure is Diane Shelley, and accomplished fitness instructor for over 25 years, and tandem stoker extraordinaire. Diane holds a Masters degree in mathematics, and is a certified PMP in a global retail company.

Together Mark and Diane were the first tandem team to complete the George St. Challenge. For many years they held the tandem record in this local event. For the last several years, they have hosted the NEWTS (New England Wicked Tandem Society) annual assault on Mt. Wachusett, an ~45 mile route climbing to the Mt. Wachusett look out tower. In 2016, they will attempt D2R2, the 100 mile Deerfield Dirt Road Randonee featuring climbs over 21% grade.

Our Company

VeloBene Bicycle Products is a family owned and run business incorporated in January 2012. They design and manufacture the CleatMaster line of bicycle shoe cleat fitting tools. They are the authors of the SynchroRide indoor cycling program and own and operate the VeloBene Bicycle Fit center in Shirley, MA.

OurĀ Advisers
VeloBene Bicycle Products relies on several other professionals for advice, testing, and product development. VeloBene is thankful for the passionate support and counsel of our advisers.

  • Brennan Wall Esq.
  • John Forkort Esq.
  • Mark Gawlak Esq.
  • Doug Gold – Owner Assabet River Bicycles
  • Dr. Tony Linn – Mechanical Engineer
  • Jeff Boot – Mechanical Engineer
  • Gerrard Hovagimian – Owner Trekstop Bicycles
  • Tom Stevens – Owner Spinarts
  • Joe Bieniecki – Owner Bicycle365

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